Profile

• Social Security Disability Law Firm with 9 locations 
• Wants to double office count in 2024, and needs to support every location with new clients 

Challenge

A law firm specializing in Social Security Disability services faced stagnant growth despite engaging an SEO agency. While not fully dissatisfied, the firm's owner felt the results fell short of industry benchmarks. A sluggish response in form submissions and phone inquiries raised a red flag about the return on his SEO investment.

The business model of Social Security Disability law firms necessitates a steadily growing client pipeline for reliable future cash flow and business stability. This is because the law firm is paid at the close of the case, which can take two years or longer.

Lead generation was stagnant, and the new caseload was dwindling - the firm desperately needed a strategy to reverse this trend and breathe new life into its pipeline.

Solution

RankWriters stepped in with a targeted content strategy built to fast-track lead generation by targeting high-intent visitors – those using search queries that indicate they are ready to retain a law firm. 

To support this, we implemented a high-frequency blog article posting schedule of four articles per week to support one pillar a month.

The law firm also had specific requirements to help support an aggressive expansion in 2024. That meant SEO efforts should support both local and national searches.

While the website traffic remained somewhat consistent, there was an influx of high-quality leads by phone and by form fill. It wasn't just a blip on the radar. 

The spike in new callers and form submissions underscored the fact that the content was cutting through the noise, speaking directly to individuals in need of expert Social Security Disability legal support.

And then it happened – a rich vein of new business opened up as the firm shifted gears, applying a laser-sharp focus to drive the right kind of cases their way.