We know your industry before we write a word.
RankWriters was founded by two marketers to solve the SEO dilemma. Today we are a search and content agency for regulated industries. Our U.S.-based team pairs SEO and AI search expertise with years inside mortgage, banking, credit reporting, insurance, and financial services.
Brandie Young
Brandie is a fractional CMO, go-to-market strategist, founder, investor, and board member with a deep interest in AI. She brings both visionary insight and tactical execution to emerging and established brands.
Alizabeth Leng-Barton
Allie is a fractional CMO for mortgage, financial services, and insurance companies. She builds SEO and AI search strategy from funnel data rather than keyword volume, starting with sales conversations and buyer objections, and connects content performance to pipeline and revenue.
Lauren Dobie
Lauren leads SEO, AEO, and GEO strategy at RankWriters, helping clients get found in search, selected as the answer, and cited in AI-generated responses.
How we work
Strategy before volume
Fewer, better pages with a clear job beat a calendar full of filler.
Honest claims only
No invented statistics and no promises we can’t keep.
Measured on what matters
Calls, forms, applications, and AI referrals, alongside rankings.
Built to track change
Search algorithms and AI platforms shift constantly. We monitor what’s changing and adjust strategy instead of running last year’s playbook.
Ready to be the answer?
Book a strategy call. We’ll look at where you show up today, where competitors are winning, and what to fix first.