Be the answer in Google.ChatGPT.Perplexity.Gemini.AI Overviews.
RankWriters builds technical search and content programs for mortgage lenders, banks, credit unions, insurance agencies, law firms, and financial services brands. Content your compliance team can approve and AI search can cite.
Your buyers ask AI before they ask you.
Borrowers, policyholders, and clients now get summaries and recommendations before they visit a single site. That shift leaves regulated brands with three familiar problems.
Rankings without pipeline
Page-one positions look great in a report. They mean less when traffic never turns into applications, quotes, or consultations.
More content, same visibility
Posting more is rarely the answer. Without strategy, volume adds pages neither Google nor AI has a reason to surface.
Compliance as a bottleneck
Content written without regulatory context stalls in review while competitors publish.
One program. Every place people search.
SEO, technical, AEO, GEO, and content work together to decide whether you’re discovered, chosen, and trusted.
SEO that gets you ranked where your buyers search.
SEO determines whether your content can be found and ranked in traditional search results. It covers the technical health of your site, how pages are organized, and how well each page matches what people are searching for.
- Technical SEO and site health
- Keyword and search intent research
- Site architecture and internal linking
- On-page optimization
- Local SEO and Google Business Profile
- National and multi-location SEO
Most industry agencies stop at content. We go under the hood.
Content can only perform on a site crawlers can read. We handle the technical layer too, so search engines and AI systems can find, render, understand, and trust every page.
Schema and structured data
JSON-LD for your organization, people, products, locations, and FAQs, validated and maintained.
Architecture, crawlability, and speed
Clean site structure, indexation fixes, internal linking, and Core Web Vitals improvements.
AI crawler access
robots.txt, firewall, and CDN settings that let AI search bots read your site, plus llms.txt and rendering checks.
Consolidation and migrations
Merge overlapping pages, plan redesigns and platform moves, and map every redirect.
2025 by the numbers
75.4% of traffic from organic and AI search.
Read the case studyYour industry has rules. We already know them.
We focus on five regulated verticals, so you’re not paying us to learn compliance basics. Drafts arrive written with your regulators in mind, which can mean fewer rounds of revisions.
Mortgage
Lenders, loan officers, and mortgage tech vendors.
See how we helpBanking and credit unions
Community banks, credit unions, and their lending teams.
See how we helpFinancial services
Fintech, payments, wealth, and B2B financial brands.
See how we helpInsurance
Independent agencies, commercial lines, and benefits.
See how we helpLegal
Personal injury, family, estate, and business law firms.
See how we helpRankings aren’t the goal. Pipeline is.
Applications, quotes, consultations, demos, new members. We build strategy from funnel data and real sales conversations, not keyword volume alone, so every page has a job: get found, get chosen, or move a buyer closer to talking with you.
- 1
Research
Competitors, trends, and the questions your buyers actually ask.
- 2
Audit
Technical, content, and AI visibility issues holding you back.
- 3
Plan
A prioritized roadmap for traditional and AI search, mapped to your funnel.
- 4
Write and optimize
Content published on schedule, monitored, and reported monthly.
How much does SEO, AEO, and GEO cost?
Every engagement starts with a scope call, not a rate sheet. We map your goals, current visibility, and timeline, then bring back project and ongoing pricing options so you can choose the plan that fits.
Project pricing
A fixed price for a defined deliverable, such as a technical and AI visibility audit, a site migration, or a content library for a new product or location.
- Fixed deliverables and timeline
- One flat investment, agreed upfront
- Good for a single initiative or launch
Ongoing growth pricing
A monthly program covering SEO, technical, AEO, GEO, and content work, built around your pipeline goals and reported on every month.
- Continuous strategy, writing, and reporting
- Scope and investment can flex as goals grow
- Month-to-month or annual terms
Timeline and plan options depend on your goals, so we scope before we quote.
Industry insiders, not generalists.
Our team comes from mortgage, credit reporting, insurance, and financial services marketing. We know what a loan officer hears on a sales call and what a compliance reviewer will flag.
Brandie Young
Fractional CMO and go-to-market strategist, named one of HousingWire’s 2021 Top 50 Marketing Leaders.
Alizabeth Leng-Barton
Fractional CMO for mortgage, financial services, and insurance brands. Builds search strategy from funnel data and sales conversations.
Lauren Dobie
Leads SEO, AEO, and GEO strategy so clients get found, cited, and remembered.
Not sure where you stand? Find out for free.
Most tools need no email. If you get stuck, our team can help.
AI Search Audit
Score your site on SEO and AI search readiness.
Open toolContent Grader and Keyword Analyzer
Grade a page and its keyword coverage.
Open toolContent Gap Analyzer
See what competitors cover that you do not.
Open toolBlog Idea Generator
Turn a topic into a list of SEO-friendly post ideas.
Open toolInsights
View all insightsMaster Aesthetic practice content marketing: Boost leads 6x with patient personas, SEO, visuals & automation for digital growth.
Master AEO content optimization to dominate AI search. Boost visibility, conversions & future-proof your SEO strategy today.
Learn how AI retrieval agents find and understand your content with agentic RAG strategies that boost visibility and…
Ready to be the answer?
Book a strategy call. We’ll look at where you show up today, where competitors are winning, and what to fix first.