seo client results: B2B2C Financial App.

Case Study: B2B2C Financial App Attracts the Right Audience Through AI Search

Organic traffic increases 400%+ in 1 year

"That’s a 400% lift without paid spend?"

For this B2B2C financial app, a new site wasn’t enough! SEO was essential to turn it into a lead-generating engine.

Case Study: B2B2C Financial App Finds the Right Audience Through in Search

This B2B2C financial app launched a new website, but it wasn’t showing up in search...yet. By building out a smart, connected content strategy around key topics, we got the site ranking fast and drove a major boost in non-branded organic traffic.

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Ranking
Keywords

376.03%

117 to 557 in one year

Search Impressions

7,636.62%

7,290 to 564,000 in one year

Search
Clicks

1,701.98%

1,010 to 18,200 in one year

Data YOY from Semrush as of 2/01/2025, following one year of SEO efforts.

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About the client.

Profile

National B2B2C Financial App in a Crowded Market
Recently rebranded with a new website and positioning; needed to increase qualified B2B leads without relying on paid ads.

Challenge

This financial app provider had just completed a major rebrand and launched a sleek new website—but search engines hadn’t caught up. With a unique product that didn’t fit into traditional financial categories, the company struggled to attract the right traffic organically.

They needed more than visibility; they needed relevance. The challenge was clear: rank a new domain in a crowded space, reach both business buyers and end-users, and generate leads that could actually convert.

Results

Within months, the site saw a substantial increase in organic visibility, particularly for non-branded keywords that aligned with their product’s use cases and pain points. Rankings climbed, traffic grew steadily, and most importantly, qualified B2B leads increased significantly.

The company also noticed more engagement from AI search tools, setting them up for long-term discoverability. With a strong content engine in place, the fintech brand gained a competitive edge, organically, against larger, better-funded rivals.