seo client results: Local Law Firm.

Case Study: Local law firm doubles organic traffic & establishes presence in competitive market

From zero to 300+ keywords in 6 months

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"We’ve been so busy with new leads, we had to bring on more partners and staff to keep up."

After launching a new website in a highly competitive legal market, ranking among countless law firms meant SEO couldn’t be an afterthought.

Case Study: Local Law Firm Doubles Organic Traffic

After launching their new site, they needed more than just a digital facelift... they needed visibility! We stepped in with a strategic content plan focused on educating their audience, integrating calls to action, and targeting the right keywords for their market.

The result? Higher rankings, better traffic, and more qualified leads.

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Ranking
Keywords

300+ New

0 to 333 in 6 months

Search
Traffic

112.59%

1,017 to 2,162 in 6 months

Search
Clicks

51.9174%

678 to 1,030 in 6 months

Data YOY from Semrush & Google Analytics as of 5/20/2025, following one year of SEO efforts.

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About the client.

Profile

Local Law Firm in a Competitive Legal Market
Recently launched a new website and wanted to grow their client base—without relying solely on referrals or paid ads. Competing with dozens of firms in the area, they needed a way to stand out and scale.

Challenge

The law firm had a fresh new website but no organic visibility. With several established competitors dominating local search results, they weren’t showing up for the terms potential clients were searching. They needed to reach people actively looking for legal help, both in their town and surrounding communities, and convert that interest into real inquiries.

That meant more than just writing blog posts. They needed a clear, strategic content plan focused on relevance, education, and conversion.

Results

We built a targeted SEO content strategy centered on high-intent keywords and frequently searched legal topics. Within months, their rankings began to rise across core practice areas, and their site now brings in 20–30 qualified leads per month.

Today, the firm is not only attracting clients locally, but also expanding into nearby regions. The site serves as both an education hub and a conversion engine, helping them build trust and grow their practice organically.