As a business owner or marketing manager, you’re probably already juggling multiple tasks at once. But in today’s digital landscape, one thing’s for sure: content marketing is essential for success. Thirty percent of B2B businesses have decided to outsource content marketing.
But with a million other things on your plate, finding the time and resources for quality content marketing can feel overwhelming. This is where you can outsource content marketing and take things to the next level.
When You Need to Outsource Content Marketing
Maybe you already know content marketing is important. But maybe you are struggling to find the time to write blogs or social media posts. That’s where outsourcing can help. When you outsource your content marketing, you’re hiring another company or person to create content for you. This can free up your time so you can focus on other parts of your business.
But how do you know if outsourcing content marketing is right for you? Here are a few things to consider:
- Your budget: Outsourcing content marketing can be expensive, but it doesn’t have to be. There are a lot of affordable content marketing services available.
- Your needs: What type of content do you need? How much content do you need?
- Your timeline: How soon do you need the content?
Once you’ve considered these factors, you can start looking for a content marketing agency or freelancer. When choosing a content marketing agency or freelancer, it’s important to consider their experience, their portfolio, and their rates.
Why Consider Outsourcing Content Marketing?
Outsourcing content marketing lets you access a pool of specialized skills without hiring full-time employees. You’ll have a team of experts, each bringing their strengths to elevate your brand.
Creating top-notch content takes time. Time you could be using to focus on the core aspects of your business that truly need your attention.
High-quality content marketing is about crafting a strategic narrative. Think compelling website copy, engaging social media posts, and in-depth articles that position you as a thought leader. Outsourcing can equip you with these different content types.
But Isn’t It Expensive?
Outsourcing content marketing is often much cheaper than hiring an in-house team. When you factor in salaries, benefits, and the cost of training, outsourcing starts to look very appealing.
Freelancers generally charge an hourly rate. However, with a dedicated content marketing agency, you can potentially unlock package deals and long-term cost savings. This ensures a predictable budget for your content marketing strategy.
This is a huge plus for small to midsize businesses looking to compete with bigger players without breaking the bank.
Weighing In-House vs. Outsourced
| Feature | In-House | Outsourced |
|---|---|---|
| Cost | High (salaries, benefits, overhead) | Potentially lower (project-based or retainer fees) |
| Control | High (direct oversight of all aspects) | Shared (collaborative approach) |
| Expertise | Limited to existing team skills | Access to a broader range of specialists |
| Flexibility | Less (fixed team size) | More (ability to scale resources) |
| Time Commitment | Significant (recruiting, training, managing) | Potentially less (partner manages workflow) |
As you can see, outsourcing might be more efficient if your in-house team is swamped or lacks specialist skills. When you outsource content creation, you can establish a content calendar without burdening your internal team.
Navigating Legal Waters
Classifying workers properly is crucial. Remember the legal battles of Uber and Lyft? California’s 2019 employment law highlighted these complexities. This legislation aims to stop companies from wrongly categorizing workers as independent contractors.
To avoid any issues, understand the rules around classifying freelancers and contractors in your location. Seek legal counsel if needed to ensure you’re compliant with all labor laws when outsourcing content.
Content Quality: The Heart of the Matter
Don’t skimp on content quality just because you are outsourcing. After all, your content represents your brand and is crucial for search engine optimization.
Look for quality – writers with relevant expertise and a deep understanding of SEO best practices. Find those who resonate with your brand’s tone and voice. Look for real examples of high-performing automated blogs as a benchmark. Provide your content writer with a style guide to help them understand your brand guidelines. Clearly communicate your turnaround time expectations upfront.
Is Outsourcing Right for You?
Consider these questions. Can you clearly articulate your content marketing strategy goals? What’s your budget? Are you looking for a long-term partner or someone to tackle specific projects? Your answers will determine your next steps for outsourcing content creation.
Finding the perfect content marketing solution for your needs might involve testing the waters. Explore different platforms, talk to agencies, and maybe even experiment with a few individual freelancers. Treat your quest for the perfect outsourced content marketing partner as its own project, carefully considering your options for content production before taking the leap.
FAQs About Outsource Content Marketing
How to Outsource Content Marketing?
Start by identifying your needs. What types of content do you need help with? Set a budget and determine if a freelancer or agency is the best fit. Once you’ve narrowed it down, assess the quality of past work by looking at their portfolio or requesting samples.
Ask specific questions regarding their experience and processes. And don’t forget about the legal side. It’s vital to comply with employment laws when classifying contractors. Once everything aligns, communicate your guidelines and expectations. This way, you’ll streamline your content marketing strategy outsourcing process for the best results.
Is it a good idea to outsource content marketing?
Whether to outsource content marketing is a question with no universal answer – it depends on your specific needs and circumstances. To decide if outsourcing is right for you, first define your SEO content strategy. Determine the kind of skills and expertise you need, and analyze the costs and benefits.
Weigh factors such as your marketing budget, the time commitment involved, the expertise you require, and your company culture. Outsourcing can be an effective way to produce content that ranks well in search engines and boost your marketing efforts overall.
Should I outsource content writing?
Consider outsourcing content writing if you’re short on time, need a fresh perspective, or lack the internal expertise for high-quality content. Content writing services like those mentioned earlier offer expertise across various content formats and industries, often at more cost-effective rates than hiring in-house. Content outsourcing has the potential to improve your content marketing and brand storytelling.
What is marketing outsourcing?
Marketing outsourcing involves hiring external individuals or agencies to handle some or all of your marketing activities. These could include creating digital marketing insights, content marketing strategy creation, content writing, SEO, social media marketing, email marketing, and more. By leveraging external expertise, businesses can enhance efficiency, gain a competitive edge, and access specialized skills while freeing up their internal teams to focus on core business objectives.
Conclusion
Thinking you’re ready to outsource content marketing? It can be a smart move for busy businesses. By partnering with the right people, you get quality content without sacrificing your precious time. But, always remember to protect yourself legally. Stay on the right side of employment laws when working with freelancers or agencies. This approach gives you the best of both worlds, leaving you free to scale your business strategically.
