In today’s digital landscape, creating valuable content is non-negotiable for businesses, marketing agencies, and PR professionals alike. Whether it’s captivating blogs that draw in potential customers or attention-grabbing press releases that get your brand noticed, high-quality content can make all the difference. But producing this content consistently can be a major challenge, stretching resources thin and diverting focus from core business operations. The solution? You can outsource content creation.
Outsourcing content creation can be an excellent option for a wide range of organizations, including businesses both large and small. Outsourcing your content allows you to leverage the skills of experienced writers who specialize in specific niches. These specialized writers can craft compelling, informative, and engaging pieces tailored to your audience.
Table Of Contents:
- What Are the Benefits of Outsourcing Content Creation?
- The Key Considerations When You Outsource Content Creation
- What Platforms and Resources Are Available to Help You?
- Outsourcing Content Creation for a Range of Content Marketing Needs
- FAQs about outsource content creation
- Conclusion
What Are the Benefits of Outsourcing Content Creation?
Thinking about giving content outsourcing a try? You’ll likely save time, money, and even increase leads.
Saves Time and Money
Hiring a full-time writer or an in-house content team is no small expense. But freelance writers often work remotely. This means they don’t need office space or expensive benefits packages. Content marketing costs money, and it’s only expected to rise. Predictions from experts suggest that by 2033, the digital content creation market will be worth a whopping $90.4 billion.
Get Help from Experts
Good writers bring years of practice to the table. When you commission a blog post or a press release, you’re paying for those years of training. And you can usually find a content partner that fits your unique needs.
There are writers who specialize in blog posts, web copy, social media captions, press releases, and virtually any other type of content for a digital marketing agency. Freelance writers may also possess experience and expertise in other areas, such as graphic design or video editing. These writers could prove to be even more valuable, allowing you to outsource a wider range of content creation services.
Publish on a Schedule
Even if you’re not feeling inspired, you can often count on a content creator to be. Freelance writers are used to working to strict deadlines and will likely prioritize meeting yours. It’s important to post regular blogs, because according to HubSpot, websites that post at least 3 times every week get 300% more website traffic.
Stick to a Content Strategy
Not sure what the best topics are to write about for your niche? Content experts can come in and craft a custom content marketing strategy. A well-defined content strategy helps to guide the creation process, ensuring that all content aligns with your marketing efforts and resonates with your target audience.
And content strategy is vital for brands trying to grow online. According to the Content Marketing Institute, about 71% of marketers now say a content marketing strategy is crucial for companies.
Fresh Perspective on Your Business
Sometimes it takes an outside perspective to really see a brand’s strengths and weaknesses. When you outsource content creation, you invite talented writers to view your business from a fresh perspective, which can be valuable for refreshing content writing approaches and sparking original marketing ideas. You can give these content partners a content calendar to work from or allow them to suggest a list of topics.
Increase in Conversions
In the digital world, high-quality content drives engagement and helps brands establish authority in their respective fields. If your content ranks high in search, this is sure to have a positive impact on your company’s conversions. Content creation really is a powerhouse for any brand looking to grow. Data from a survey run by the Content Marketing Institute suggests that 57% of top content marketing professionals outsource some or all of their work to a third party.
The Key Considerations When You Outsource Content Creation
Before you start handing off content to any writer that comes your way, it’s important to get things right. Here’s how to make sure outsourcing content creation delivers great results.
Decide on a Budget
Before contacting any freelancers or agencies, get an idea of how much you can comfortably afford to spend. Writers’ rates can vary a lot. To help with budgeting, be clear about how often you will need to commission new work, whether that’s every day, weekly, or less often than that. Look into companies like RankWriters that offer monthly subscriptions and custom content plans.
Figure Out Your Needs
What kind of content do you really need? This will determine who you’re looking for. Maybe you need SEO-rich blog posts, e-books, or website landing pages that help draw in leads. It’s a good idea to figure out the kinds of content that are best for a marketing agency trying to increase conversions. Then write a list of any additional information that you need from a writer or content agency. For example, do you want someone who will adhere to a specific brand voice when writing copy?
Plan Ahead for Legal Compliance
It’s always best to do things by the book. You should keep track of any legal and labor requirements that you’ll need to meet, including classifications surrounding independent contractors.
Companies have learned just how vital it is to pay attention to legal details, like employment status, even if they don’t have a full in-house team. For instance, rideshare companies such as Uber and Lyft had to contend with a lengthy and costly legal battle surrounding the classification of their workers. When hiring a content writer or an agency, outline clear and transparent agreements.
Your contracts with writers or agencies should outline the details, including deliverables, deadlines, revisions, and, of course, payment details. You should always consult with a legal professional to make sure your company’s agreements and contracts are legally sound.
Know How to Evaluate Content
Content isn’t all the same, so it’s essential to know how to tell a good press release from one that will hurt your company. Look at the content to see if it’s written for people or if it reads more like robotic, generated text. Does it make grammatical errors or fail to include reputable links? All this can point to a poor quality press release. About 42% of marketing professionals say that a major problem with outsourcing content is not knowing how to spot high-quality writing.
Find Your Perfect Fit
Freelancers usually share work examples online or will gladly provide them to prospective clients. Look through these samples. Are there any press releases similar to those you are envisioning for your company? If a freelance writer doesn’t have exactly the content that matches your company’s vision, but has some strong work samples, you could ask if they are open to trying a brief paid test to get an idea of how well they can work in your niche. You might discover that they produce some of the best content you’ve encountered.
What Platforms and Resources Are Available to Help You Outsource Content Creation?
Now that you know the reasons for and the challenges of outsourcing content creation, let’s explore where you can go to find talented writers. Today’s digital marketplace boasts a huge array of different platforms to help you find freelance talent. It doesn’t matter if your needs are wide ranging, if you need highly specialized writing, or want content writing that has a human touch—there’s an option for everyone.
Individual Freelance Marketplaces
Websites like Upwork can connect businesses to talent located in different geographic regions. If you have an agency that needs content marketing, this platform might be worth investigating.
Content Marketplaces and Platforms
For companies that need assistance with marketing tasks such as lead generation or content creation, RankWriters offers services to handle all aspects of a successful digital marketing campaign. Other platforms offer similar services, connecting companies in need of written content to writers.
Creative Agencies
Instead of taking the DIY approach with individual freelancers, businesses or agencies may want to turn to full-service digital agencies. These can cover all the content marketing bases with fully managed solutions that do all the work, from content strategy to delivery. Working with a content creation agency often provides access to quality assurance processes and a team of experienced professionals.
If you need a high volume of content, agencies might be your best bet. But you can’t expect that they will necessarily use the same methods that you would if you were creating content in-house.
Outsourcing Content Creation for a Range of Content Marketing Needs
You don’t need to work for a huge marketing firm to make content marketing and content outsourcing a part of your everyday workflow. Freelance writers and agencies are accessible to businesses both large and small. While you’re working on other tasks, writers can create the content you need.
Attorneys
Lawyers aren’t just known for courtroom arguments, they also write briefs, summaries, and even publish research for academic journals. A lot of this written material ends up online in the form of blog posts, website content, and digital marketing. When an attorney has to write, but also argue cases and meet with clients, this can mean burning the midnight oil.
Hiring freelance content creators could ease that burden, allowing them to delegate some work. Agencies in need of fresh perspectives could also find effective lead generation strategies from experts on sites like RankWriters. Perhaps their company needs assistance generating more blog content on legal details like the gig worker economy or how businesses are navigating the legalities of data protection.
Lenders and Insurance Agents
Consumers often see lenders, mortgage providers, or insurance companies as boring or inaccessible. Good marketing can humanize these industries, especially when it involves real-life examples from professionals in the industry. Agencies that find themselves short-staffed, but need to create content in multiple forms might consider investigating real examples of automated blogs.
When content outsourcing becomes a regular part of content marketing workflows, this makes it easier to educate consumers and highlight the strengths of your products and services. Agencies and businesses also benefit from the link juice in SEO strategies employed by content writers to help increase domain authority, an essential aspect of achieving better online visibility. Lenders and insurance companies often require specific technical writing knowledge to ensure accuracy. Fortunately, sites like RankWriters have writers with specific niche expertise in insurance and finance to meet these requirements.
Plastic Surgeons
It’s essential for medical practices to provide consumers with easily digestible medical information, because clear explanations can empower consumers and also increase brand trust. Blogs, videos, and infographics help connect doctors and other healthcare providers to a wider audience, while showcasing expertise, skill, and a commitment to delivering high-quality service. Outsourcing some of that writing to expert writers allows plastic surgery teams to stay focused on serving patients. Many industries have made content marketing a key component of brand development, because the right content has the ability to really elevate your brand. This includes professionals outside medicine, too, like entrepreneurs trying to develop their marketing strategies for company growth.
FAQs about outsource content creation
What does outsource content creation mean?
Outsourcing content creation refers to using external talent or service providers to create content for your company or organization, as opposed to writing and creating content using internal staff. There are a number of different content types you can outsource, including blog posts, email marketing content, website copy, case studies, white papers, videos, and even infographics.
Some of the reasons you might want to outsource are: increased workload for current staff, difficulty generating fresh topics and ideas for new content, the high cost of hiring writers as full-time staff, lack of in-house expertise, lack of time, and the ability to scale content through creative outsourcing options such as automation. Remember that writers aren’t miracle workers; they need time to do a good job.
What are the 5 C’s of content creation?
The 5 C’s of content creation is one way to outline how to produce great material for digital marketing, print materials, and content geared toward audience engagement. This mnemonic makes it easy to conceptualize important concepts. Consider adding these to any content briefs you provide to writers.
Here are the 5 Cs of content creation:
| The 5 C’s of Content Creation | How To Approach Each Component |
|---|---|
| Clear | Make sure your written material is concise and uses simple terms and concepts to aid understanding. |
| Concise | Use direct wording and active voice to craft compelling text, avoid extraneous words, phrases, or explanations, use clear descriptions, and remove unnecessary phrases. |
| Compelling | Generate content that inspires, motivates, encourages action, and excites. Use examples, quotes, real-life stories, or analogies to hook the audience. |
| Credible | Craft text using accurate, verifiable information that avoids fluff. You must also support claims with high-quality external links and citations from reputable sources. |
| Consistent | Write using a familiar, approachable style. Make sure the tone and message are consistent with any established style guide. |
When outsourcing work, consider each of these components when evaluating writer submissions.
What are the 3 C’s of content creation?
Instead of focusing on five key components, another approach highlights three main concepts. The three Cs highlight slightly different points and are commonly used in social media marketing and SEO campaigns.
| The 3 C’s of Content Creation | How To Approach Each Component |
|---|---|
| Content | Generate a high volume of content (but make sure it’s good), and create a unique niche for your material. Focus on getting your company name in front of as many users as possible to achieve wider online reach. |
| Community | Focus on engaging your audience through personalized posts. Create an experience with content. Don’t just give facts and advice—talk to people as though you were in an actual conversation with them. |
| Conversion | Don’t just offer vague ideas, guide people toward action steps that move them closer to your end goal. Maybe that involves purchasing a service, contacting your company for more information, or visiting a particular page or article on your website. |
When writers consider each of the 3 C’s of content creation, it may lead to new perspectives, interesting writing, and better results for the companies outsourcing the work.
What are the 4 C’s of content creation?
Like the 3 C’s, this marketing concept highlights a framework for connecting to audiences and engaging potential leads. Unlike the other models, though, it shifts away from looking just at the written content and focuses instead on the experience of a potential consumer, while bringing social engagement into the equation.
Here are the 4 Cs of content creation:
| The 4 C’s of Content Creation | How To Approach Each Component |
|---|---|
| Connect | Appeal to customers, whether actual or prospective, on an emotional level by sharing stories that showcase authentic experiences. |
| Create | Generate value by using humor, crafting informative and insightful written content, creating guides, and incorporating relevant video and image content to keep your audience interested and entertained. |
| Communicate | Develop content that talks directly to your ideal audience. Understand the nuances and challenges your target customer deals with. Address their needs using direct, straightforward terms, without overly complicated language. |
| Convert | Provide content that nudges a potential customer toward completing a purchase. But don’t stop there—build on this success by continuing to provide a valuable experience that will motivate them to make another purchase at a later date. |
You could even mention to writers or agencies that these concepts are important to your brand.
Conclusion
The decision to outsource content creation is a smart strategic move for today’s business world, particularly in competitive fields like law, healthcare, and finance. Whether your goal is to reach more leads, drive more conversions, or increase brand awareness and authority in your chosen niche, high-quality content really is king. Fortunately, connecting with freelance writers, agencies, and a variety of digital marketplaces makes finding experienced talent and outsourcing content creation easier and faster.
So get started with the help of talented professionals, elevate your content marketing, and focus more of your energy on the unique demands of your industry.
