SEO (Search Engine Optimization) helps your website show up in search engines like Google, ChatGPT, and Perplexity, by making it relevant, authoritative, and easy to understand.

Use keywords your audience is searching for

Optimize content, titles, and structure

Ensure fast, mobile-friendly, pages

Create content that helps users with their questions

You're never done with SEO - unless you don't need leads. SEO is an ongoing effort to rank higher and attract organic traffic.

A content pillar is a foundational piece of content that serves as a central theme or topic for your content strategy. It is typically a comprehensive, informative article or resource that can be broken down into various subtopics or derivative pieces, such as blog posts, infographics, and videos.

By organizing your content around these pillars, you create a structured framework that enhances user navigation and helps search engines understand the context of your site, ultimately improving SEO.

A content pillar is a foundational piece of content that serves as a central theme or topic for your content strategy. It is typically a comprehensive, informative article or resource that can be broken down into various subtopics or derivative pieces, such as blog posts, infographics, and videos.

By organizing your content around these pillars, you create a structured framework that enhances user navigation and helps search engines understand the context of your site, ultimately improving SEO.

An example of a content pillar would be a law firm that specializes in personal injury law creating a comprehensive guide on "Car Accident Claims." This pillar content would serve as the central hub for all car accident-related information on their website. Here's how we might structure that pillar:

1. Main Pillar Article (approximately 3,000 words):

"A Complete Guide to Car Accident Claims"

Overview of car accident laws

Steps to take after an accident

Types of compensation available

2. Cluster Articles (shorter supporting articles linked to the main pillar):

"How to Document a Car Accident Scene"

"Understanding No-Fault Insurance in Car Accidents"

"Statute of Limitations for Car Accident Claims"

"Common Injuries in Car Accidents and Their Long-Term Effects"

"Negotiating with Insurance Companies After a Car Accident"

"When to Hire a Car Accident Attorney"

This pillar structure allows the law firm to:

Demonstrate expertise in car accident claims

Provide comprehensive information to potential clients

Improve website structure and SEO

Create a clear content hierarchy

Target various long-tail keywords related to car accidents

By organizing content this way, the law firm establishes itself as an authority on car accident claims while providing valuable information to users at different stages of their legal journey.

In the context of AI generative search, content pillars play a crucial role in optimizing content for AI generative search engines. As generative AI models increasingly influence how content is discovered and consumed, having well-defined content pillars ensures that your material is relevant and easily digestible for these systems.

This approach positions your brand as an authority on specific topics and increases the likelihood of being featured in AI-generated responses, which expands your reach and engagement with your target audience.

There's nothing better than efforts that can serve a multitude of purposes! Here are 10 ideas on how to reuse SEO content:

1. Turn long-form blog posts into a series of social media posts

Extract key points, statistics, or quotes from your article

Create graphics or short video clips highlighting main takeaways

Share these across platforms like X, LinkedIn, Instagram, etc.

2. Create infographics

Summarize data-heavy content into visually appealing infographics

Share on Pinterest and other visual-focused platforms

3. Develop video content

Turn blog posts into YouTube videos or short-form video content

Create explainer videos or tutorials based on how-to articles

4. Produce podcasts

Use blog content as a script for podcast episodes

Interview experts mentioned in your articles

5. Make slideshows or presentations

Convert key points from articles into slide decks

Share on platforms like SlideShare

6. Create an eBook or whitepaper

Combine several related blog posts into a comprehensive guide

Offer as a downloadable resource for lead generation

7. Refresh and update old content

Update statistics, add new information, and republish older posts

This signals freshness to search engines and provides value to readers

8. Develop email newsletters

Break down long-form content into a series of emails

Use as part of an email marketing campaign

9. Create interactive content

Turn data or processes into quizzes, calculators, or tools

10. Repurpose for different audience segments

Adapt content for different industries or expertise levels

Translate content for international audiences

Remember to always adapt the content to suit the platform and audience you're targeting with each repurposed piece. This approach maximizes the value of your original SEO content while reaching new audiences across various channels.

Original, well-crafted content differentiates your brand from the competition. And your prospects consume nearly 12 pieces of content before making a decision to purchase, so content is essential to fill your funnel.

Here are the top 10 reasons you need SEO content.

1. Improve search engine rankings: High-quality, optimized content helps websites rank higher in search engine results pages (SERPs). SEO content writing incorporates relevant keywords and follows best practices to make content more discoverable by search engines.

2. Increases organic traffic: Well-written, optimized content attracts more organic traffic to your website by targeting the right keywords and search intent.

3. Builds authority and credibility: Informative, valuable content establishes your brand as an authority in your industry, which can improve your search rankings and user trust.

4. Enhances user engagement: Engaging, high-quality content keeps visitors on your site longer, reducing bounce rates and improving other user engagement metrics that search engines consider.

5. Creates opportunities for backlinks: Great content is more likely to be shared and linked to by other websites, which boosts your site's authority and search rankings.

6. Targets specific audiences: SEO content writing allows you to create content tailored to your target audience's needs and search behaviors.

7. Supports long-term SEO strategy: Unlike paid advertising, SEO content continues to drive traffic and provide value long after it's published.

8. Improves conversion rates: Well-crafted SEO content can guide users through the buyer's journey, ultimately leading to higher conversion rates.

9. Adapts to search engine algorithm changes: Quality content that focuses on user value tends to perform well even as search algorithms evolve.

10. Provides value to users: Ultimately, SEO content writing aims to create content that is not only optimized for search engines but also genuinely helpful and informative for users.

Our aim is to be the best provider relationship you've ever had! Our straightforward, no-hassle process gets you to content faster:

Subscribe and complete our onboarding form

We get to work researching you, your competitors, and compiling a list of the keywords that will attract high-intent traffic to your website

Schedule a call

We'll review our findings and 6-month plan

Set it and forget it

We deliver and automatically publish your content on the schedule you selected. We'll send you a monthly report to help you monitor your progress. Of course, contact us at any point if there is a new focus.

No. We don't believe you can develop the high-quality content we do for less money. The tools required for research alone cost $500 - $700 per month.

Then, there is the value of your time. A good, U.S.-based SEO writer will cost $400+ per article. That means, to produce the high-volume content that drives traffic, you'd need to budget $6,500 each month.

No. Here are the top 10 reasons you should not trust your SEO and GEO efforts to AI generated content:

1. Authenticity and originality:

Human content excels in providing unique perspectives and a personal touch that AI struggles to replicate. This authenticity resonates better with readers and search engines alike.

2. Creativity and emotional depth:

Humans outperform AI in creativity, especially in areas like wordplay, humor, and emotional engagement. This leads to more compelling content that keeps readers on the page longer.

3. Quality and engagement:

Human-authored content generally maintains higher quality, particularly in engaging and resonating with the audience. This increased engagement can lead to better user metrics, which search engines consider when ranking content.

4. Trust and expertise:

Human-written content is often perceived as more trustworthy, likely due to its authenticity and emotional resonance. This aligns well with Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness).

5. Adaptability to search intent:

Humans are better at understanding nuanced search intent and creating content that precisely addresses user needs, which is crucial for SEO success.

6. Compliance with search engine guidelines:

Human content is more likely to align with Google's guidelines on valuable content, whereas AI-generated content may inadvertently violate these guidelines.

7. Long-term performance:

In studies, human-authored content showed a remarkable ability to improve keyword rankings over time, significantly outpacing AI and hybrid content.

8. Contextual understanding:

Humans can better incorporate context, current events, and cultural nuances into content, making it more relevant and timely.

9. Fact-checking and accuracy:

Human writers are generally more adept at ensuring factual accuracy and providing proper oversight, which is crucial for maintaining credibility and rankings.

10. SEO strategy integration:

Human-led development of SEO strategy and its incorporation into content is still vital at this stage, as AI tools may not fully grasp the complexities of SEO.

While AI content generation has made significant strides, these factors contribute to human-created content often outperforming AI content in search rankings. However, the most effective approach may be to combine AI tools with human expertise to leverage the strengths of both.