Profile

• National Digital Service Provider in Competitive Financial Market
• Determined to outshine the "big dogs" in the industry and gain market share, even in the face of fierce competition within a crowded space

Challenge

This National Digital Service Provider faced a daunting challenge in the increasingly crowded online marketplace.

Despite their established presence, they struggled to maintain visibility as big players with deep pockets dominated ad space, pushing their content further down search results. Additionally, emerging tech-savvy competitors were leveraging cutting-edge digital marketing techniques and service offerings, often outmaneuvering them online. Their performance metrics consistently fell short of industry benchmarks, indicating a significant gap in digital marketing effectiveness, while limited search engine optimization left them with a weak market voice.

To remain relevant, they needed to rapidly evolve their digital strategy or risk becoming obsolete in an online-focused market.

Solution

To tackle their visibility challenges and compete with established players and emerging startups, the Digital Service Provider partnered with RankWriters to develop a custom SEO strategy aimed at increasing their share of voice in the crowded digital services market.

This collaboration involved a high-frequency blog posting schedule, producing two articles per week for an entire year. Each article was carefully crafted to align with the company's business objectives and plans to expand into different states, supporting both local and national search efforts.

As a result of this targeted approach, the Digital Service Provider experienced a significant boost in their online presence and share of voice - taking hundreds of keywords from the industry's largest player. Alongside their improved rankings and increased visibility in search results, they also saw a marked increase in organic traffic, which translated into more high-quality leads and customer inquiries.