Case studies / Financial services
Financial services
B2B financial services gains search ground
Category-level content for a B2B financial services provider in a crowded market.
The results
Where the traffic came from
Organic search27K414.5%
Direct23K307%
Referral4.9K554.7%
Organic social4.5K424.2%
Email3.7K487.4%
Unassigned914962.8%
Paid social693.3%
Data: Google Analytics, year-over-year by channel
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I had no idea SEO could make such a difference.
CRO, B2B financial services providerThe result
SEO became what the client’s CRO called a secret weapon for generating high-value B2B leads. Organic search now outperforms direct traffic, and the brand walked away from paid social almost entirely.
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