Case studies / Financial app
Financial app
B2B2C financial app climbs in search
Search content serving both business buyers and the consumers who use the app, built after a full rebrand.
+376.1%Ranking keywords
+7,636.6%Search impressions
+1,702%Search clicks
The story
Where they started, and what we built
The challenge
- A recent rebrand meant a brand-new domain with no search history and nothing indexed yet.
- The product didn’t fit neatly into standard financial categories, which made it harder to attract the right kind of organic traffic.
- Leadership needed qualified B2B leads without relying on paid ads.
The approach
- Built a connected content strategy around the specific use cases and pain points of the target buyer.
- Prioritized non-branded keyword rankings instead of chasing brand terms with no search volume yet.
- Optimized content for AI search tools to support long-term discoverability.
The results
The numbers, before and after
Ranking keywords
376.1%
Search impressions
7,636.6%
Search clicks
1,702%
+414%organic traffic growth
“
That’s a 400% lift without paid spend?
Client, on seeing the resultsThe result
A brand-new domain climbed from near-zero visibility to meaningful organic traffic and qualified B2B leads within months, without a paid media budget.
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