Case studies / Fintech
Fintech
Fintech brand builds visibility in AI search
A content program built to earn citations in AI-generated answers as well as traditional rankings.
+3,478.5%AI Overview appearances
+126.8%Ranking keywords
+526%Page 1 keywords
+1,595.2%Organic traffic
The story
Where they started, and what we built
The challenge
- Big-budget competitors dominated paid search, pushing organic content further down the page.
- Faster-moving, tech-savvy rivals kept outmaneuvering them online.
- Performance was consistently behind industry benchmarks, with real risk of losing relevance in an online-first market.
The approach
- Built a custom SEO strategy aimed at growing share of voice, not just rankings.
- Published two articles a week for a full year, organized around pillar content and keyword clusters.
- Aligned content with state expansion plans and targeted both local and national search.
- Optimized for AI Overviews and AI search bot engagement alongside traditional SEO.
The results
The numbers, before and after
AI Overview appearances
3,478.5%
Ranking keywords
126.8%
Page 1 keywords
526%
Organic traffic
1,595.2%
3,175%SERP feature growth (51 to 1,670)
4,100%Increase in share of voice
Data: BrightEdge and Semrush, year-over-year
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All this comes from content?
Client, on seeing the resultsThe result
The brand pulled hundreds of keywords away from the market’s largest competitor and became a regular presence in AI Overviews, built entirely from a content program with no paid media involved.
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